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SCOSCHE

DUAL CHARGER

With the introduction of Apple's MagSafe charging technology, lifestyledesign had the opportunity to partner with Scosche and explore the exciting new possibilities. By combining the strengths of MagSafe technology and Scosche's consumer product expertise, we set out to uncover uncharted opportunities in the market.

Our journey involved delving into the intricacies of the technology, understanding the needs of our users, and navigating the ever-changing market landscape. This resulted in the creation of several new product categories, including the Scosche Dual Charger.

This multi-device charging station boasts a collapsible stem, allowing you to effortlessly transport it wherever you go. Additionally, the removable battery feature ensures you have access to extended power solutions, making it the perfect on-the-go companion for your Apple devices.

INNOVATION | INDUSTRIAL DESIGN

 
 

INNOVATION | INDUSTRIAL DESIGN

 

CONTEXT

In the beginning of our process, we develop a comprehensive framework essential for a profound understanding of the product, its user base, and the interplay between them.

 
 
 

OPPORTUNITIES

At the heart of our design process lies a fundamental principle: the power of problem and opportunity identification.  We believe that a successful design is born from a deep understanding of the challenges and possibilities that exist within a given context.

 
 
 

CATEGORIES

We then methodically structure our preliminary sketches into categories that align with the most promising opportunities within the market landscape.