SCOSCHE

MAGSAFE INNOVATION

With the introduction of Apple's MagSafe charging technology, Lifestyledesign and Scosche joined forces to explore exciting new possibilities. By combining the strengths of MagSafe technology and Scosche's consumer product expertise, we set out to uncover uncharted opportunities in the market. Our journey involved delving deep into the intricacies of the technology, understanding the needs of our users, and navigating the ever-changing market landscape. This led us to embark on an extensive innovation program, resulting in the creation of several new product categories, including the Scosche Fold and Go.

Our primary objective was to develop a range of MagSafe charging accessories that were not only functional but also mindful of practicality. We aimed to design products that could be flat-packed, reducing freight costs without compromising on quality or user experience. This endeavor was rooted in our dedication to thoughtful design and cost-effective solutions.

INNOVATION | INDUSTRIAL DESIGN