Pelican Ruck and Go Micro Case
research | INNOVATION | strategy | PRODUCT | CMFg
Pelican tasked Lifestyledesign with rejuvenating, redirecting and expanding the bandwidth and potential segmentation of their line of micro-cases. Primary development goals focused on premium feel, technical superiority and flexibility, presented with highly engaging styling that reflects and serves 21st century lifestyles. Equally important was the desire to broaden the user appeal of the micro case line to address specialized uses as well as more flexible, fashionable “everyday carry” solutions.
The Pelican G40 Personal Utility Case protects your phone, credit cards, cables and more with organized security. Stylishly conceived for everyday carry, it has a watertight, crushproof, dustproof, everyday-life-proof design that guards your gear with panache.
Designed for rugged outdoor and adventure activities, the Pelican Ruck is the ultimate protective utility case for your personal gear. It’s crushproof, dustproof, waterproof and adventure-proof. Strategic organization features keep the contents secure, organized and protected.