Pelican - ruck case
Personal Utility Case
Pelican partnered with Lifestyledesign to rejuvenate, redefine and expand the market bandwidth and segmentation of their line of micro-cases, and to further evolve the existing industrial design language.
The primary development goals were premium feel, functional flexibility and technical superiority presented with highly engaging design to enhance 21st century lifestyles. A key goal was to broaden the user appeal of the micro-case line by addressing a variety of specialized uses and diverse environments, from rugged outdoors to stylish, everyday-carry variations.
We started with an in-depth analysis of the market, probing and questioning everything that we found. Broadening the user appeal of the micro-case was fundamental, as well as Working with Pelican’s engineers to create the most durable personal protective case possible.
The Result was the creation of the Ruck case and the Go Case. Each was designed to target a different user segment and to give Pelican wider appeal in the market. These cases bring innovation and new excitement to this powerful 40 year old brand.
INDUSTRIAL DESIGN I STRATEGY
MAKING THE ULTIMATE UTILITY CASE
Waterproof, crushproof, dustproof, and adventure proof, with strategic organization features and trusted Pelican protection for your everyday life gear.
ADAPTS TO YOUR PERSONAL LIFESTYLE
Strategic organization designed to adapt to any adventure. Features a removable tray, flexible rubber wall, and MOLLE style loop system with Velcro straps.