EQYP - Fitness Equipment

INTUITIVE. DURABLE. ADAPTABLE.

Lifestyle Design partnered with EQYP to develop a comprehensive performance and recovery ecosystem, redefining how athletes and fitness enthusiasts organize, transport, and access their training gear. Built for real-world durability and modular expansion, the EQYP System integrates intuitive storage architecture with resistance training essentials to keep users organized and ready, whether at home, in transit, or in the field.

Challange

The goal was to create a cohesive, mission-driven product ecosystem that unifies EQYP's strength, balance, and recovery equipment with intelligent storage and transport solutions. Designed for serious athletes and mobile users who demand durability, organization, and seamless gear accessibility across diverse training environments.

approach

By mapping athlete workflows and identifying pain points in gear management, the team uncovered opportunities for modular, stackable storage that scales with training needs. Collaboration with EQYP engineers ensured resistance consistency, material compatibility, and intuitive product nesting. The result: a cohesive system where storage and equipment speak the same design language.

results

The EQYP System emerged as a unified, durable ecosystem that simplifies gear transport and organization while maintaining product integrity. Through thoughtful modularity and user-centric design, it extended EQYP's brand presence into adjacent categories, delivering enhanced convenience, accessibility, and athlete autonomy.

FEATURE

Feature Description, plano partnered with LifestyleDesign to revolutionize outdoor gear storage and organization with the GoNow Box, redefining how sportsmen transport, protect, and access their equipment.

FEATURE

Feature Description, plano partnered with LifestyleDesign to revolutionize outdoor gear storage and organization with the GoNow Box, redefining how sportsmen transport, protect, and access their equipment.