Personal Audio Products
Music and Fashion are at the core of the strategy for JAM. The entire line of products are an expression of youthful exuberance.
Lifestyle design was asked to reinvent the Jam brand and develop a design strategy and product line and packaging to connect to a youthful market. with products that would resonate and excite.
We started with market analysis and research into current fashion trends and personal audio advancements. The research drove development of a unique branding strategy and comprehensive product line for this new market position..
Guided by the strategy, we developed a fresh branding and packaging approach and a family of 12 fresh youth oriented audio products.