EQYP - Fitness Equipment

STRENGTH. BALANCE. RECOVERY.

Lifestyledesign partnered with United Sports Brands to develop EQYP, a new fitness brand centered around strength, balance, and recovery.
Spanning a wide range of training and wellness products, the collection brings a unified design vision to at-home fitness through approachable performance, refined aesthetics, and a cohesive user experience.

Challange

United Sports Brands identified an opportunity to introduce a new fitness brand that could stand apart in a crowded market dominated by generic, visually fragmented products. The challenge was to create a comprehensive equipment collection that balanced performance, accessibility, and strong retail presence while establishing a recognizable design identity across a broad range of strength, balance, and recovery categories.

approach

Our team evaluated existing fitness and recovery products across the market, identifying opportunities to improve usability, ergonomics, material execution, and overall product experience. Working closely with United Sports Brands, we developed a cohesive design language that could scale across dozens of products while maintaining consistency in form, color, branding, and user interaction. Every detail was considered to create equipment that feels approachable, purposeful, and connected as a complete system rather than a collection of individual products.

results

The result is EQYP: a unified collection of strength, balance, and recovery products designed to support movement at every stage of training. By combining elevated industrial design with accessible performance, the brand establishes a distinctive presence within the fitness category while delivering a more thoughtful and engaging user experience. The system provides athletes and everyday users with equipment that feels cohesive, modern, and built around real-world use.